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4 Principle Values
Quality of Living aspects have been turned into Q Line’s common business practices that mainly focus on 4 guiding principle values, consisting of:-
1. Product Aesthetic Value
- Total comfort for daily living of users of rattan wicker furniture with modern contemporary designs. |
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2. Social and Community Value
- To promote the well-beings of artisans in the community, in the field of furniture wickerwork and hand-weaving cotton fabrics and cushions.
3. Artistic and Cultural Value
- Well-blending of traditional and cultural work of arts in the community, in the field of furniture wickerwork and hand-woven cotton fabrics, with contemporary designs and uniqueness to meet current lifestyle of new generations.
4. Environmental Value
- Innovation applied into the production of rattan wicker furniture by new era Synthetic Rattan fibers that are all weather and 100% recyclable, thus make them environmental friendly, and yet as another alternative to increasingly scarcity in Natural Rattan materials.
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